Yellowfin tuna are capable of diving to considerable depths.

We dive deep into the brief as well as our client’s business, investigating the scenario to fully understand our clients and their needs.

Yellowfin's shape is particularly adapted for speed, and agility.

We have the ability to work on fast-track projects and be flexible in our approach when required.

Unlike most fish, tuna are warm-blooded with the ability to engage in both rapid bursts and long periods of activity.

We are warm-blooded people – ardent and empathetic in spirit as an agency, warm, sincere, and genuine people, always seeking to understand those around us.

Yellowfin usually look for food at the top of the water but when they can't find it, they'll adapt by creating diving teams to hunt much deeper.

We work as a team, collaborating and exploring, adapting our methodology to suit different clients and industries.

The Team

Guy Holmes

Director of YellowFin

YellowFin is led by Guy Holmes, who started a hospitality branding, web design and marketing agency back in 2010, which has evolved into YellowFin and now works for all industries. With a huge amount of experience in the restaurant business co-owning a number of restaurants, he particularly loves the creative nature of hospitality – as there’s “nothing more creative than opening a restaurant”. Getting immersed in creating new brands, and developing the customer experience as well as the brand aesthetic is what he really loves.

With a thorough understanding of SEO and all things Google, as well as years in business, he helps guide the commercial objectives for all creative decisions the team makes. 

A keen tennis player and cricketer, he spends his time outside of work playing sports, trying new restaurants and having fun with his family.

Daura Cruz

Graphic Design + UI & UX Expert

Daura specialises in vibrant and simple designs that spread positivity and joy. Drawing inspiration from artists like Morag Myerscough, Cristina Daura, and Marina Capdevila, Daura’s work is visually stunning and emotionally impactful, emphasizing the significance of colour in art.

When not designing, Daura explores diverse creative interests, from crafting to reading comics or making pottery. These hobbies keep her ideas flowing and her mind fresh, enhancing the design process. Growing up surrounded by bright colours and natural beauty as an islander has deeply influenced Daura’s design style.

Daura’s ultimate goal is to create designs that inspire joy, positivity, and wonder, believing that design can make the world more beautiful. Eager to take on new projects that align with this vision, Daura is dedicated to making a positive impact.

Tarryn Mauch

Senior Designer + Web Design Master

Tarryn, is known in the team for her creative and thoughtful designs that bring clients’ visions to life. With a meticulous eye for detail, she prioritises understanding her clients’ needs and values effective communication and collaboration.

Tarryn’s style is influenced by fine-line artists like Ollie Smither and Hannah Jensen Fox, known for intricate and delicate designs. She adds a touch of humour and whimsy to her work, making it approachable and memorable.

Her infectious energy and positive attitude make her a joy to work with, turning even challenging projects into exciting adventures.

In her free time, she explores various creative pursuits to stay inspired and grow as a designer. She loves animation movies, going for long walks with her dog Pixel and joining any sports adventure.

Nick Quinn

Web Developer

Meet Nick, our tech-savvy Northern Irish developer, fueled by a deep passion for technology and coding. When he’s not immersed in the digital world, he’s a devoted dad to a little one (with another bundle of joy on the way).

Nick’s not just all work and family, though – he embraces his inner geek with a love for gaming and Football with his favourite team being Arsenal. Just like any good Irishman, he appreciates the art of savouring a few pints of Guinness.

In Nick, you’ll find an experienced all round developer who’s not only dedicated to his craft but knows how to balance life’s many facets, making him an invaluable part of our team.

Greg Smith


Greg is a focused, results-driven marketing guru with a strong analytical background which he enjoys applying to pay-per-click campaigns such as Google Ads and Facebook campaigns.

His strong attention to detail and his technology experience enables him to combine his talents in the complimentary online service of search engine optimisation of websites.

With a client-focused approach Greg likes delivering transparent results for clients in a service often not well understood and that is everchanging. Being a qualified Google Partner and always willing to learn Greg enjoys the fast moving digital marketing scene and helps several local non-profit organisations have an online presence.

With a passion for the outdoors and a strong sports interest Greg enjoys off-road cycling, hiking through the wilds often accompanied by his dog Milo, and supporting is favourite football team, Derby County.