RACK & BONE

BRANDING | GRAPHIC DESIGN | WEBSITE

The Brief

We’ve worked with the hospitality entrepreneur behind Rack & Bone for over 12 years now on a range of different projects and brands. For Rack & Bone he wanted to create an establishment which focuses on high quality cuts and cooking techniques of a typical smokehouse but one which targets an audience of young halal foodies.

This smokehouse concept doesn’t focus solely on a style BBQ from any specific region like many of it’s competitors, but instead aims to lead the way with premium grills – a new contender with added attitude.

The Strategy

We created the name as well as the distinctive look and feel using bold and grungy fonts and graphics with a pattern which appears almost licked with the flames of a bustling kitchen.

The company has grown to 6 sites, with more planned.

Deliverables

> Brand Strategy
> Concept Boards
> Branding Guide
> Menu designs

> Packaging
> Website Design
> Social media campaigns
> Animations

We'd love to hear about the plans for your brand

Speak to YellowFin’s Chief Enthusiast and Owner Guy Holmes on 01844 510043 or email guy@yellowfin.agency

Branding Agency | Website Design Agency | London and Oxfordshire

Other Case Studies

$

SMOKY BOYS

$

SMOKY BOYS

$

Double Dragon

$

Double Dragon

$

The Railway

$

The Railway