Concept Board

May 31, 2023 | Restaurant Branding, Restaurant Trends

Concept Board Examples

After our initial kick off meeting with a new restaurant branding client and a thorough analysis of the new concept questionnaires, our design team start the creative process by putting together concept boards. Initially we’ll created 2 or 3 distinctive boards which fulfil the brief but each with a different artist direction. They give examples of logos, colour palates, fonts and graphical elements. We’ve created hundreds over the years, but these are some of our favourite recent ones.

Ferma

Opening in Autumn 2023, Ferma will be a bistro as well as a farm shop where people can buy a wide variety of quality produce including fruit, vegetables, meat, cheese and condiments.

Concept 1 – is more refined, and detailed and uses more pastel and dusky colours paired with scripted and serif fonts to give it an overall more refined look.

Concept 2 – is more rustic and makes use of 2/3 colours for the design with a theme colour as a base, the fonts are more stamp-like but the font used elevates it to a more high end feel without making it too posh.

Mama Jacq’s

Based in Boxpark Wembley, Mama Jaqs serves authentic Caribbean street food.

Concept 1 – This branding concept for Mama Jacq’s embodies the essence of the Caribbean old and new, through its use of vibrant, bold, colourful, and fun elements. The design is attention-grabbing and energetic, with a focus on movement inspired by the famous Caribbean dancing energy. Using aged Caribbean images (such as the woman sitting with her bowl of fruit) coupled with a dynamic pattern balance the old and the new.

Concept 2 – The aim of concept 2 is to evoke a nostalgic vibe that’s relatable to the here and now. The designs will feature a mix of vintage and hipster elements such as the vintage images of Mama Jacq with modern hipster elements such as fun stickers, street style fonts and bold colours/patterns, coupled with a touch of grunge to give it an edgy and authentic feel.