Google Ads are an indispensable tool for businesses aiming to drive targeted traffic to their websites. However, managing Google Ads campaigns effectively requires more than just setting up ads and targeting keywords. It demands a strategic approach, continuous optimisation, and a deep understanding of the platform’s features and functionalities. Using Display, Search, Local and Performance Max – we create campaigns specific to each client and their budget. As part of that work, we can create specific website landing pages as well as a variety of assets. This includes static banner ads and video ads for YouTube.

    We always track key performance metrics using Google Analytics and Google Ads conversion tracking to measure the success of campaigns. These metrics include clicks, impressions, conversions, and ROI to identify areas for improvement which helps refine campaign strategy over time. Conversion tracking tags and conversion goals are used to attribute conversions back to specific ads and keywords.

    Google Ads is a dynamic platform which requires continuous optimisation to stay competitive and maximise results. Therefore, we regularly review and refine keyword targeting, ad copy, bidding strategy, and targeting settings based on performance data and market trends.

    We'd love to hear about the plans for your brand

    Speak to YellowFin’s Chief Enthusiast and Owner Guy Holmes on 01844 510043 or email guy@yellowfin.agency

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