We have developed an 11 stage process for creating a new website. It’s a thorough, methodical approach to ensure that each and every client gets a real business assets – not just a pretty website.

Many website design agencies tend to jump straight into the design, but for us that comes all the way down at stage 6:

  1. It starts with identifying exactly what we need to communicate. For some clients, it’s useful to run a Brand Workshop to identify the key elements, brand messages and slogans. For others a meeting to run through the company history, key products / services, design and functionality required.
  2. From there we start work on the Keyword Research to identify which keywords we want to target with the website
  3. Next comes a Competitor Analysis – we look at competitor’s website ascertaining their strengths and weakness. This covers a range of elements such as imagery, keywords, calls to action and content strategies.
  4. We now plan the structure of the site with the Site Map – working out exactly how we want visitors to flow through the site. It includes primary and secondary navigation as well as SEO / PPC landing pages.
  5. The Wireframe marks the start of the creative process, where the design team begin implementing all the contents of the plan and the elements learnt in the preceding stages. It encompasses the layout of each page – where the images, graphics, text, key brand messages and calls to action sit on each page. It’s a key part of the user experience and needs to be carefully thought through.
  6. Now it’s time to start work on the Design – creating a stunning representation of our client’s brand.

7. We normally create a Homepage Video for our clients based on stock images / videos or from assets supplied by the client. Videos grab people’s attention straight away, drawing them into the rest of the site which also reduces the bounce rate and so aids SEO.

8. During the Brand Workshop it will become clear what the website’s tone of voice must be and what differentials need to be communicated. The website copy will be developed to create persuasive text with strong calls to action. Interweaving the right amount of target keywords, whilst creating a narrative which flows seamlessly will be a key component of the success of the site.

9. For the site to maximise its marketing capabilities we would recommend a couple of integrations. These include connection to your CRM – for example Hubspot or Salesforce and your email newsletter provider eg Mailchimp.

10. Most of the stages above are the result of decisions based on what’s good for Search Engine Optimisation and in this stage of the build we put those elements into practice, fully optimising the website. This includes a wide range of technical elements, woven into the architecture and content of the site.

11. The last stage is to test the site across different browsers and mobile devices, making any tweaks to the code ensuring the site looks perfect whatever it’s viewed on.

    We'd love to hear about the plans for your brand

    Speak to YellowFin’s Chief Enthusiast and Owner Guy Holmes on 01844 510043 or email guy@yellowfin.agency

    Branding Agency | Website Design Agency | London and Oxfordshire

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