Cookie Policy

Introduction

YellowFin Marketing LTD ("we," "us," "our," or "Company") operates the website yellowfin.agency (the "Site"). This Cookie Policy explains how we use cookies and similar tracking technologies on our Site, what types of information we collect, how we use that information, and your rights regarding our cookie practices. We are committed to being transparent about our use of cookies and ensuring you have the information you need to make informed choices about your privacy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognize your device and store information about your browsing preferences. Cookies typically fall into the following categories: Strictly Necessary Cookies: Required for the Site to function properly Performance/Analytical Cookies: Help us understand how visitors use the Site Functional Cookies: Remember your preferences and enhance your experience Marketing/Advertising Cookies: Used to deliver targeted advertisements and track marketing effectiveness

Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the Site to operate and provide you with services. They enable core functionality such as security, network management, and accessibility. These cookies do not require your consent to be placed on your device.

Cookie NamePurposeDurationSecurity tokensProtect against fraudulent activity and unauthorized accessSession/1 yearSession managementMaintain your session while browsing the SiteSession

2. Performance & Analytics Cookies

We use Google Analytics and Google Tag Manager to collect information about how visitors interact with our Site. This helps us understand user behavior, improve our Site's performance, and optimize user experience.

Cookie NamePurposeProviderDuration_gaUnique visitor identificationGoogle Analytics2 years_gidSession-based visitor trackingGoogle Analytics24 hours_gatThrottle request rateGoogle Analytics1 minutega*Performance metricsGoogle Analytics2 yearsgtm.jsTag Manager implementationGoogle Tag ManagerSession

Data collected may include:

  • Pages visited and time spent on each page

  • Referring URLs and outbound links clicked

  • Device type and browser information

  • Geographic location (city/country level)

  • IP address (anonymized)

3. Functional Cookies

These cookies remember your preferences and choices to provide a more personalized experience on our Site.

Cookie NamePurposeDurationLanguage preferenceRemember your preferred language1 yearForm dataRetain information you've entered in contact formsSessionUser preferencesRemember your display and interface preferences1 year

4. Marketing & Advertising Cookies

We use cookies to track the effectiveness of our marketing campaigns and deliver relevant content to you across different platforms.

Cookie NamePurposeProviderDurationfbpFacebook tracking pixelFacebook3 months_fbpFacebook audience trackingFacebook3 monthsLinkedIn cookiesLinkedIn audience trackingLinkedInVariousGoogle Ads cookiesDisplay and remarketing adsGoogle AdsVarious

These cookies may be used to:

  • Measure campaign effectiveness

  • Deliver personalized advertisements

  • Retarget you with relevant content across the web

  • Build audience segments for marketing purposes

Third-Party Cookies

We use third-party service providers that may set their own cookies on your device: Google Analytics/Tag Manager: https://support.google.com/analytics/answer/6004245Facebook Pixel: https://www.facebook.com/policies/cookies/LinkedIn: https://www.linkedin.com/legal/cookie-policyGoogle Ads: https://policies.google.com/technologies/ads These providers have their own privacy policies governing their use of cookies.

Your Cookie Choices

‍ Browser Settings

Most web browsers allow you to control cookies through your browser settings. You can typically: View what cookies are set Delete cookies Block all or certain types of cookies To manage your cookie preferences, visit your browser's settings: Chrome: https://support.google.com/chrome/answer/95647Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefoxSafari: https://support.apple.com/en-us/HT201265Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/privacy-hosting-controls-settings-in-microsoft-edge‍ ‍

Opt-Out Tools

Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. While we recognise DNT signals, our Site does not currently change its behaviour in response to DNT headers due to lack of industry-wide standards.

Cookie Consent

When you first visit our Site, you will be presented with a cookie consent banner. By continuing to browse the Site or clicking "Accept," you consent to the use of cookies as described in this policy. You can withdraw your consent at any time by:

  • Adjusting your browser cookie settings

  • Using the cookie management options on our Site

  • Contacting us directly using the information below

Note: Disabling certain cookies may affect the functionality and user experience of our Site.

Legal Basis for Cookie Use

We process information collected through cookies based on: Consent: For non-essential cookies (marketing, functional) Legitimate Interest: To improve our Site's performance and user experience Legal Obligation: To comply with applicable laws and regulations Contract Performance: To provide services you've requested As a UK-based company, we comply with the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR).

Data Protection & Security

Personal information collected through cookies is: Stored securely on protected servers Used only for the purposes described in this policy Not sold to third parties Retained only as long as necessary For more information about how we handle your personal data, please see our Privacy Policy.

International Data Transfers

Some of our service providers (such as Google and Facebook) may process data outside the UK/EU. We ensure appropriate safeguards are in place, including standard contractual clauses and adequacy decisions.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Site constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Cookie Policy or our cookie practices, please contact us:

YellowFin Marketing LTD
13 Upper High Street, Thame, Oxfordshire, OX9 3ER
15 Alfred Place, London, WC1E 7EB

01844 510043
guy@yellowfin.agency‍ ‍

Data Protection Officer
If you wish to lodge a complaint about our cookie practices, you can contact: Our Data Protection Officer: privacy@yellowfin.agency UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/