A smartphone displaying an Instagram profile with food and drink photos, flanked by two other screen images with similar food and drink pictures, on a red surface.

Social Media Agency for Restaurants

YellowFin is a social media agency for restaurants, specialising in content creation, photography, video production, and influencer marketing across Instagram and TikTok.

We help hospitality brands turn their food, atmosphere and story into scroll-stopping content which drives bookings, footfall and brand loyalty — without the guesswork of managing it in-house.

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Content Creation

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Food & Venue Photography

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Video Production

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Instagram Management

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TikTok Strategy

✳︎ Content Creation ✳︎ Food & Venue Photography ✳︎ Video Production ✳︎ Instagram Management ✳︎ TikTok Strategy

Why Restaurants Need a Specialist Social Media Partner

Generic social media management doesn't work for hospitality. Diners decide where to eat based on what they see — a plate of food, a busy dining room, a chef at work. A restaurant's social media needs to sell an experience in seconds, not just post updates. That's where a dedicated restaurant social media agency makes the difference: content built specifically to make people want to book a table.

A woman in a red top is using her phone to take a picture of another woman in a red top at a table with various dishes and drinks.
A collage of various event and party posters with images of social gatherings, live music, outdoor scenes, colorful drinks, and promotional messages about discounts, events, and job openings.

1. Content Creation

End-to-end content planning and production, built around your menu, seasonal specials, and brand story. We create a steady stream of scroll-stopping posts, reels and stories so your feed never goes quiet.

Two hands forming a heart shape around a cup of latte with intricate latte art in the shape of a tulip.

2. Food & Venue Photography

Professional photography which makes dishes look as good on screen as they do on the plate. From menu shoots to ambience and interior photography, we capture the images that convert browsers into bookings. For most restaurants, we arrange a photo shoot every 2 months – this gives us all the video and photos we need.

Three smartphones displaying different images against a pink background. The left phone shows a colorful tram, the middle phone displays a travel app with European landmarks, and the right phone features a city night scene with a double-decker bus and Christmas lights.

3. Video Production

Short-form video is now the single biggest driver of restaurant discovery. We produce reels, TikToks and behind-the-scenes video — from kitchen prep to plating to the front-of-house buzz — edited for maximum watch time and shareability.

Two promotional posters for restaurants. The left poster shows a meal with rice, meat, and various side dishes, with a 10% discount offer for showing a show ticket. The right poster advertises a 15% discount for students at a sushi restaurant called JYATO, with images of sushi and chopsticks against a cloudy sky background.

4. Instagram Management

Full Instagram strategy and management: grid planning, Reels, Stories, captions, hashtag strategy and community management. We build feeds that turn followers into regulars.

Interior of a bakery in Westfield London with a counter displaying baked goods, customers ordering, and staff behind the counter, with a sign announcing the bakery's opening in Westfield London.

5. TikTok Strategy

TikTok has become a primary discovery channel for restaurants, especially with younger diners. We create native, trend-aware TikTok content designed to travel — and to bring people through your door.

A woman dressed in a red blazer holding a glass of red wine in a dimly lit restaurant.

6. Influencer Marketing

We source and manage partnerships with local and niche food influencers and content creators, arranging collaborations, reviews and UGC campaigns that put your restaurant in front of new, relevant audiences. For most restaurants, we arrange 4 to 5 influencer meals a month.

A variety of Asian dishes served on plates and bowls, including dumplings, spring rolls, steamed buns, and vegetables, on a wooden table.

Why YellowFin

We work exclusively with hospitality and restaurant brands, so we already understand your menu cycles, service rhythms and customer base. Our team combines content production, paid social know-how and influencer relationships under one roof — meaning one point of contact, one joined-up strategy, and content that's built to convert, not just look good.

Your Questions, Answered

  • A social media agency for restaurants manages content creation, photography, video, and platform strategy — typically across Instagram and TikTok — to help hospitality brands attract diners, build brand awareness and drive bookings.

  • Yes. TikTok is one of the fastest-growing discovery channels for restaurants, particularly among younger diners searching for where to eat next.

  • Costs vary depending on scope — content volume, photography/video production, and whether influencer marketing is included. Get in touch for a tailored quote.

  • Yes. We identify, approach and manage relevant food influencers and content creators for reviews, collaborations and user-generated content campaigns.