Restaurant Marketing Agency
A restaurant marketing agency manages the marketing which drives bookings and footfall — website, local SEO, social media, graphic design and email — all in one team instead of splitting it across freelancers and platforms. We've worked with over 200 restaurants in the last 15 years and that experience has shaped the strategy outlined below.
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Website
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Social Media Management
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Influencers
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Google Ads
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Local SEO
✳︎ Website ✳︎ Social Media Management ✳︎ Influencers ✳︎ Google Ads ✳︎ Local SEO
1. Restaurant Website Design
The restaurant’s website should be the cornerstone of all marketing activity – it’s where people view the menu, photos, press reviews and, most importantly, book a table. If a website visitor doesn’t book, however, you want them to either sign up to your email newsletter or click to follow on social media, so you can continue to communicate with them, increasing the chances of future bookings.
We create beautiful sites fully optimised for Google searches and for bookings. Visit our website design page for more details on our approach. But a great-looking website with strong calls to action isn’t enough on its own – it needs dedicated strategies to drive targeted traffic.
2. Restaurant Social Media Management
Our social media management helps restaurants stay active, engaging, and on-brand across platforms like Instagram, Facebook, and TikTok. We handle everything—from content creation and scheduling to community engagement—so you can focus on running your restaurant. Whether it’s showcasing daily specials, promoting events, or building your brand personality, we create scroll-stopping content that drives awareness, loyalty, and bookings.
3. Restaurant Influencer Marketing
IInfluencer marketing turns diners into your most persuasive advertising channel. For restaurants, a well-placed reel or story from the right creator delivers something paid ads can't: genuine social proof from a trusted voice, reaching local audiences exactly when they're deciding where to eat. At YellowFin, we identify and partner with food, lifestyle, and local creators whose audience matches your target diners — not just follower count. From micro-influencer table takeovers to launch-night campaigns, we manage outreach, briefing, and content usage rights, turning every collaboration into lasting content for your own channels, website, and future marketing.
4. Restaurant Google Ads
Most restaurants have tried Google Ads before but with limited success – poorly managed campaigns with little understanding of the restaurant business and the various Google products lead to a poor or non-existent return on investment. We run a number of carefully managed campaigns for restaurants, including a Customer Intent Campaign.
It works like this: we build a profile of your customers and give Google a list of web pages which they would have visited. So if you have a restaurant in Notting Hill, we give Google the web address for the Notting Hill pages on Opentable, Deliveroo, Uber etc as well as local gyms, theatres and competitor businesses. We can then target people across the Google Display Network – these are the banner ads you see on numerous sites. With a cost per click of around 10p, this is a good example of a very cost-effective way of driving targeted traffic to a site.
5. Restaurant Local SEO
Local SEO refers to the work in getting your Google Business listing to the top of local map searches. From optimising the profile to adding regular posts and directory listings, we do all the work to get your restaurant to the top of the rankings.
Reviews are a key part, but we have some strategies to ask your customers for 4- and 5-star reviews.
6. Restaurant Email Marketing
For a lot of restaurants, their email database is an underutilised gold mine and should therefore be a key part of any restaurant marketing campaign. We help our clients grow their database with a range of strategies and put it to good use with well-written and designed monthly newsletters.
7. Restaurant Social Media Ads
Social Media Ads are a great way of reaching new people. With clever targeting and geographical limits, these ads will only be shown to the people you want in your restaurant.
We create all artwork for ads, including video content and implement a range of campaigns in any given month. It works like this: we build a profile of your customers and give Google a list of web pages which they would have visited. So if you have a restaurant in Notting Hill, we give Google the web address for the Notting Hill pages on Opentable, Deliveroo, Uber, etc as well as local gyms, theatres, cinemas and competitor businesses. We can then target people across the Google Display Network – these are the banner ads you see on numerous sites. With a cost per click of around 10p, this is a good example of a very cost-effective way of driving targeted traffic to a site.
8. Restaurant Promotions
Running special offers from time to time is obviously a great way of reaching new people as well as getting old ones to return more often. But you don’t have to cheapen the brand to run a promotion; set menus on seasonal produce as well as added-value campaigns drive footfall without discounting.
Campaigns are then promoted through the restaurant’s website, A Board, email newsletter, social, and Google Ads.
Your Questions, Answered
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It depends on which services you need. Some clients want a full package whereby we take care of everything – for example social media, SEO, ads, email and graphic design all run by us; others just need one or two channels covered. Therefore our monthly fees range from £700 to £2K a month. We work on a rolling one-month agreement rather than a fixed contract, which gives clients the flexibility to work on specific campaigns like restaurant launches.
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A specialist understands the things generic agencies usually miss — seasonality, table turn times, the booking platforms diners actually use, and how local search and reviews drive footfall in a way they don't for most other businesses. We've worked with over 200 restaurants in 15 years, so campaigns are built on what's already proven to work in hospitality, not adapted from a retail or B2B playbook.
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It varies by channel. Paid social and Google Ads can start driving bookings within a few weeks. Local SEO and organic search rankings take longer to build — typically three to six months — but deliver more sustainable, lower-cost traffic over time. We'll always be upfront about which channels suit your timeline when we put a plan together.