As a very experienced restaurant branding agency, there’s nothing we love more than working with a passionate restaurateur starting out on their journey to launch a thriving, unique and respected brand.
Most clients dream of opening multiple sites, so creating a strong brand is fundamental to those plans – not just for building a loyal fanbase but also to attract investors and secure the best locations.
We develop concepts and bring them to life by creating distinctive brand stories together with eye-catching and enticing brand touchpoints, which follow a number of key stages.
Restaurant Branding Agency
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Understanding & Research
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Brand Strategy Development
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Brand Identity Creation
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Brand Touchpoints
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Website
✳︎ Understanding & Research ✳︎ Brand Strategy Development ✳︎ Brand Identity Creation ✳︎ Brand Touchpoints ✳︎ Website
1. Restaurant Concept Research
Understanding and Developing: Before any creative work starts, we work with the client to fully understand and develop the concept. With over 15 years of experience and a real passion for the restaurant industry, we know what works and what doesn’t. For restaurateurs just starting out with their first concept, this experience is invaluable.
Competitor Research: During this stage, we research similar concepts – their brand positioning, messaging and brand aesthetics.
Design Research: As we start forming ideas on various different creative directions, we create a selection of mood boards to run through with the client.
2. Restaurant Brand Strategy
Defining Your Brand Purpose: We articulate why your restaurant exists beyond making a profit. What values and mission will guide your brand?
Create a Unique Selling Proposition (USP): Here, we determine what differentiates your restaurant from competitors. This could be a signature dish, a unique dining concept, brand heritage, or cooking technique.
Positioning: We create a statement which defines how we want your restaurant to be perceived in the market and what makes it unique.
3. Restaurant Brand Identity
Name and Logo: We develop a memorable, appropriate name and design the logo, which will be the perfect presentation of your brand
Visual Elements: These include colour palette, typography and graphical elements which align with your brand’s personality and target audience.
Brand Voice and Messaging: Defining the tone of voice and style of communication for your restaurant. This includes taglines, mission statements, and overall messaging.
4. Restaurant Brand Touchpoints
Menu: The menu is the most important of all brand touchpoints. There are all sorts of techniques we use when creating a menu, helping to communicate the brand ethos as well as highlight key dishes and upsell. For examples and more details on the process, please visit our Restaurant Menu Design page
Packaging: Depending on the concept, we can design all the packaging a client needs – including takeaway bags, coffee cups, food boxes and labels.
Marketing Material: We also design the full range of marketing materials including A Board Posters, fliers, event brochures, adverts, social media banners and posts.
5. Restaurant Website Design
Creative Design: We create stunning websites with designs that perfectly reflect the brand aesthetics and communicate the key brand messages. We know exactly what a restaurant’s website needs in order to maximise traffic and bookings.
Simple Navigation: Our sites always have simple navigation, allowing customers to find what they want quickly and easily.
SEO: All our sites are built with Search Engine Optimisation in mind.
Calls to action: Booking Buttons, Email Sign-ups, Gift Vouchers – are all important calls to action which are essential to the success of a site.
Your Questions, Answered
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It really depends on how quickly clients gets back to us with feedback and requests for information, but most projects take around 3 to 4 months.
We can work faster if there is a particular deadline that needs to be met.
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Most restaurant branding projects cost around £10k to £12K and depends on what graphic design, packaging etc is needed.
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We offer a comprehensive service and include everything a client needs to launch from a branding perspective. This includes creating the brand story, logo, colour palette, graphics, messaging, the website as well as the design of all brand touchpoints such as the menu, drinks list, packaging and promotional material.
For those clients that don’t have a site yet we can also design a restaurant landlord pack – helping them to secure the perfect location for their concept.
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Ideally clients will have created some boards on Pintrest with examples of what they like in terms of colours, fonts and overall style. It’s also very useful to have an idea on what the interior will look like. Examples of similar concepts and brands is also very useful.
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A lot of our clients are new to the hospitality industry – they have always dreamt of owning a restaurant but don’t know where to start.
The YellowFin MD has owned restaurants in the past and clients particularly love his insights, advice, introductions to relevant professionals like restaurant property agents not to mention the creative branding work the team do.
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Branding is building a new identity from scratch — name, logo, menu, website and messaging for a concept that doesn't exist yet. Rebranding is evolving an identity that's already trading, usually to fix a tired look, reposition for a new audience, or support an expansion. If your restaurant's already open and you're looking to refresh rather than launch, our restaurant rebranding page covers that process specifically.
