Sapphire Seafood Kitchen is Leicester’s first seafood boil restaurant, offering American-style seafood boils, lobster, indulgent desserts
Challenge
While Sapphire had a pioneering position in the market, its visual and verbal identity needed development, especially as new restaurants were opening in the local area, making the economic landscape far more competitive. The restaurant wanted a brand which:
Communicated its pioneering status as Leicester’s first seafood boil concept
Visually captured the excitement and indulgence of seafood boils
Enhanced visibility across digital platforms, wayfinding, and in-venue promotion
Strategy &
Results
STRATEGY
Our creative approach centred on elevating the brand through a sensory-rich, contemporary identity which matched the restaurant’s lively dining experience.
Visual Identity: Developed a new logo and graphics inspired by bold, seafood textures.
Storytelling: Crafted brand messaging which communicates the influences on the menu and the overall experience
Unified Touchpoints: Applied the identity consistently across the menus, posters, signage, and website – reinforcing brand recognition and digital conversion.
RESULTS
A standout brand refresh which better communicates Sapphire’s evolution
Increased digital clarity: Clear messaging and visual hierarchy across the website improved guest engagement and ease of booking.
Enhanced visual identity: Marketing collateral, signage, and digital touchpoints now reflect the restaurant’s bold and inviting atmosphere—bringing the brand to life in both digital and physical spaces.
