We expanded Spice Shack’s online brand with a new website design, enticing new customers with a spotlight on the site’s great food photography

The Brief

With the change in its target market, Spice Shack quickly needed to raise its profile to make the transition to a sit-down, multi-location business. To do this, we needed to increase brand awareness in a way that differs from the usual word of mouth or cult following associated with street food.

what we did

We expanded Spice Shack’s online brand with a new website design, enticing new customers with a spotlight on the site’s great food photography, more permanent menu designs and helping to build backlinks for each branch.

We also created a brand with heavy references to the Dhaba ‘roadside’ style that the restaurant draws its influence from, letting customers know that the owners may now have a concrete location, but they know what they’re talking about when it comes to street eats.

Deliverables

  • Branding

  • Menus

  • Animated TV Screens

  • Van Wrap

  • Poster Designs

  • Website Design

  • Leaflets

  • Social Media Management

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