Limerick’s food scene puts emphasis on great local produce and a personal touch, but it lacks a destination restaurant with real personality
the brief
The Buttery wanted to inject the high street with the same buzz they’ve seen during their travels around the world and their own personas that existing customers have come to love. We created a brand identity that encapsulates a passion for all things food-related but also includes an origin story and a little bit of whimsy.
the strategy
A new website included playful animations on best-selling dishes and inspiring quotes from the owners; social media content boasted a cheeky tone of voice full of knowledge about ingredients and sustainability, and a bright, re-designed logo broke through the monotony of nearby eateries. Guests believed in the owners and their vision just as much as their great food, and a second branch has now opened.
deliverables
Menu design
Packaging
Website Design
Social media design
Creative Campaigns
Packaging
Website Design
Social media design
Creative Campaigns
