From Concept to Launch: Branding and Website Design for Rack & Bone
Challenge
The old Publiq website wasn’t working as well as it should. It was a one-page, parallax site and not ranking very well. The client particularly wanted to rank highly for “restaurants Kensington”; however, after analysing data from Google’s Keyword Planner, we built the site around keyword versions of “restaurants south Kensington”.
Monthly average search volumes for “Restaurants Kensington” were 9,900 as opposed to 14,900 for “Restaurants South Kensington”. The strategy has worked well, and we’ve seen a fairly instant jump in the rankings.
what we did
We created a clean look and feel which is a perfect representation of their brand. Videos and strong imagery help to engage visitors and aids conversations.
We integrated their Instagram feed to help provide instant, fresh content and increase their followers. A survey page was added as a hidden link, which actively helps generate more customer Google Reviews and thereby helps their Local SEO.