From Concept to Launch: Branding and Website Design for Rack & Bone
Challenge
We’ve worked with the hospitality entrepreneur behind Rack & Bone for over 12 years now on a range of different projects and brands. For Rack & Bone, he wanted to create an establishment which focuses on high-quality cuts and cooking techniques of a typical smokehouse, but one which targets an audience of young halal foodies.
This smokehouse concept doesn’t focus solely on a style BBQ from any specific region like many of its competitors, but instead aims to lead the way with premium grills – a new contender with added attitude.
the strategy
We created the name as well as the distinctive look and feel using bold and grungy fonts and graphics with a pattern which appears almost licked with the flames of a bustling kitchen.
The company has grown to 6 sites, with more planned.
deliverables
Brand Strategy
Concept Boards
Branding Guide
Menu designs
Packaging
Website Design
Social media campaigns
Animations
