The new brand seeks to establish M Kitchen as a destination rather than just for those who live and work in Bexleyheath
the brief
Having opened 9 years ago, M Kitchen was very popular in Bexleyheath, but the brand was getting a little tired and needed to evolve to target new customers. The new brand seeks to establish M Kitchen as a destination rather than just for those who live and work in Bexleyheath.
the strategy
All the various elements of the business (food, brunch, drinks, DJ, outdoor dining and sheesha), as well as the premier nature of their positioning, were all interwoven into the fabric of the brand. The existing website was dated and didn’t function well on mobile devices – our new design was created with the user in mind and is a beautiful online representation of the brand.
deliverables
Brand Strategy
Concept Board
Branding Guide
Menu designs
Packaging
Website Design
Social media campaigns
Animations
